Brand, UI, UX

Redefining employee safety through design

Redefining employee safety through design

Tended is redefining what it means to be safe at work. I worked closely with Tended for 2 years as Creative Manager, designing the UI, UX and brand for their B2B hardware and software products from the ground up.


Tended is a fast evolving brand. It needed an identity to take it to the next level and reflect the pace of the startup and what it stands for. Welcome, Tended.


New ideas require new solutions. I strive to make the learning phase for new software as intuitive as possible. If users have to think, it's often an indication the design is too complex. The goal is intuitive action from the user. The moment the user has to think about an interaction, is the moment the UX needs refining.

Safety made simple

Let’s build something
together, say hi.